Module

CRM

Leads, deals, contacts, activities

Selling from first touch to invoice: leads, staged deals, contacts, activities and touch sequences. It replaces the spreadsheet where reps keep customers in their heads: a deal knows its amount, its date and its next step, and an order is born from the card already linked — no re-entering the customer, prices or lines. The sales lead gets a screen of their own: plan vs fact per rep and a deal queue ranked by money at stake. Switch it off if you sell by orders with no pipeline.

Business outcome
Leads, deals, contacts, activities
Digital employee
Moves deals through stages and drafts the next step for the rep
Human control
Sends nothing to a customer without your approval
Verified product route
/crm/sequences
Sales pipeline
Qualifying
Wholesale supplyInvoice drafted
Proposal
Annual contractAwaiting approval
Contract
Repeat orderScore 82
Deal value and dateWhat the digital seller preparedYour stages, not someone else's
DIGITAL EMPLOYEES · LAUNCH

Digital employees run the work — AI is not a side panel

They read the same documents as your team, prepare the next action, surface exceptions and keep the decision trail inside the process.

You set the authority. Payments, goods receipts and shipments always wait for a person. Everything else, customer messages included, starts as a suggestion and runs on its own only once you allow it and verified results back it.

  1. DAY 1See the process working

    Choose an industry preset and start with realistic demo data; the team sees the target flow before migration.

  2. FIRST WEEKConnect real evidence

    Import or connect source data. Digital employees observe, draft and expose gaps while people confirm decisions.

  3. TARGET · 4 WEEKSMove the operating loop

    For a typical 50-person company, the target is four weeks. Source quality, integrations and legal requirements can change it.

Who does the work

The digital employees of this module

A module is more than screens. Digital employees work behind them: they prepare the decision and bring it to you instead of waiting for you to type everything in. Below — who exactly, what they do, and where their authority stops.

Sales rep

Moves deals through stages and drafts the next step for the rep

  • advances a deal when the data gives a reason to
  • drafts the email, the call and the reminder — you just send
  • surfaces forgotten deals: no touch for longer than the limit

Sends nothing to a customer without your approval

Sales-lead assistant

Builds the sales lead's day: a money-ranked decision queue, not a report

  • computes plan vs fact per rep and finds who is behind
  • ranks deals by risk of loss and money at stake
  • explains what happens if you skip it — with figures from the data

Proposes who to review today; the lead decides

WORK, NOT A FEATURE LIST

See what changes in the workflow — and where it lives in the product

Every capability below is tied to an implemented product route. A reviewed product screenshot is shown when it exists in this language; otherwise the route is explained as a transparent work loop, never as invented UI.

  1. 01

    A sales-lead command centre

    The sales lead's screen: an action queue ranked by money at stake, each item paired with what happens if you skip it. Consequence figures are computed from data, never invented. The day starts with decisions, not reports.

    PRODUCT SCREEN · DEMO DATA/cockpit/rop
    Fictional Head of Sales cockpit: EUR 24,400 weighted forecast against a EUR 45,000 monthly target, a 54% attainment bar and the named deals covering the gap; no real customer result is claimed
    Fictional Head of Sales cockpit: EUR 24,400 weighted forecast against a EUR 45,000 monthly target, a 54% attainment bar and the named deals covering the gap; no real customer result is claimed
  2. 02

    A pipeline that moves itself

    Stages, amounts and dates on one board. The digital seller moves the deal along, drafts the next step and brings it to you for approval — you decide instead of filling in cards.

    PRODUCT SCREEN · DEMO DATA/crm/pipeline
    Demo sales pipeline: EUR 47k in open deals, EUR 24k weighted value, customer companies, owner, planned close dates and next actions
    Demo sales pipeline: EUR 47k in open deals, EUR 24k weighted value, customer companies, owner, planned close dates and next actions
  3. 03

    A deal card with scenarios

    Scoring, a stage playbook, quote scenarios and the whole correspondence in one place. An order is born from the card already linked — no re-entering the customer, prices or lines.

    PRODUCT SCREEN · DEMO DATA/crm/opportunities
    Fictional demo deals in English: customer, contact, stage, amount, probability, owner and scheduled next step; EUR 47,350 open pipeline and 70% historical win rate. No real customer results or AI execution claimed.
    Fictional demo deals in English: customer, contact, stage, amount, probability, owner and scheduled next step; EUR 47,350 open pipeline and 70% historical win rate. No real customer results or AI execution claimed.
  4. 04

    Touches on a schedule

    Email and call sequences, activities with reminders, a history per contact. No lead is forgotten: open touches sit in their own list.

    PRODUCT SCREEN · DEMO DATA/crm/sequences
    Fictional CRM demo: a four-step follow-up sequence with delays, ten historical completed steps and three tasks awaiting a person; no real messages sent
    Fictional CRM demo: a four-step follow-up sequence with delays, ten historical completed steps and three tasks awaiting a person; no real messages sent
  5. 05

    Plan vs fact per rep

    Team KPIs: stage conversion, deal velocity, plan attainment. Not an average — you see who loses deals and at which stage.

    PRODUCT SCREEN · DEMO DATA/crm/kpis
    Demo sales KPI registry: next-step coverage, 70% win rate across 10 closed deals, stage age, definitions and interpretation limits
    Demo sales KPI registry: next-step coverage, 70% win rate across 10 closed deals, stage age, definitions and interpretation limits
  6. 06

    Win/loss reviews

    Won and lost money by month, win share and deal cycle per manager. You see who piles up losses and when the team drags dead deals instead of closing them early.

    PRODUCT SCREEN · DEMO DATA/crm/win-loss
    Demo win/loss review: 10 closed deals, seven wins, three losses, 70% win rate and won versus lost value by month
    Demo win/loss review: 10 closed deals, seven wins, three losses, 70% win rate and won versus lost value by month
  7. 07

    Stage flow without bottlenecks

    Where deals leak and where they stall: median days per stage against the pace of won deals, money sitting in each stage, and loss reasons with totals. The bottleneck is named before the month drops.

    PRODUCT SCREEN · DEMO DATA/crm/pipeline-flow
    The conversion funnel: the bottleneck named in words — median days in stage vs the pace of won deals, money sitting in every stage
    The conversion funnel: the bottleneck named in words — median days in stage vs the pace of won deals, money sitting in every stage
  8. 08

    Sales control tower: what burns today

    Stalled deals, missed promises, plan gaps, and the reasons behind wins and losses. Win/loss review runs on data, not memory.

    PRODUCT SCREEN · DEMO DATA/cockpit/rop
    Fictional Head of Sales cockpit: EUR 24,400 weighted forecast against a EUR 45,000 monthly target, a 54% attainment bar and the named deals covering the gap; no real customer result is claimed
    Fictional Head of Sales cockpit: EUR 24,400 weighted forecast against a EUR 45,000 monthly target, a 54% attainment bar and the named deals covering the gap; no real customer result is claimed
On screen

How it looks at work

Demo sales pipeline: EUR 47k in open deals, EUR 24k weighted value, customer companies, Alex Morgan as owner, planned close dates and next actions
Demo sales pipeline: EUR 47k in open deals, EUR 24k weighted value, customer companies, Alex Morgan as owner, planned close dates and next actions
BUYER QUESTIONS

What teams usually need to know before they start

Can we start with CRM without replacing everything at once?

Yes. Start with one workflow and the data it needs. Add adjacent modules only when the operating process calls for them.

What does AI do inside CRM?

Digital employees watch product records, prepare the next action, surface exceptions and keep the decision trail. Their exact actions and authority gates are shown on this page.

Which decisions stay with people?

Your team sets the authority. Payments, goods receipts and shipments always wait for a person's confirmation, at any trust level. Everything else, customer messages and ledger entries included, stays on suggestion or approval until you deliberately allow it to run on its own.

How quickly can we see a working flow?

Start by exploring the process with labelled demo data. A live rollout needs checked source data, connected systems and agreed approval rules. We scope those prerequisites with your team before agreeing a schedule; creating a workspace is not a completed implementation.

START WITH ONE REAL PROCESS

Bring the workflow that costs your team the most attention

Map its data, decisions and approval gates first. Then see exactly what the module and its digital employees can take over — before you commit to a wider rollout.

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